Yesterday was the third day of this year’s CIIE. The venue was bustling with people, and many visitors stopped in front of each booth. The booth of New Zealand’s national treasure brand TŪTURU Manuka Honey also attracted many guests. “This is our third time participating in the CIIE. We have launched a number of new products, which are very popular and loved by consumers.” Shi Lei, CEO of TŪTURU Manuka China Market, told reporters that since Manuka honey officially entered the Chinese market last year, sales have continued to rise and the prospects are promising.
Photo caption: The booth of New Zealand’s national treasure brand TŪTURU Manuka Honey attracted many guests. Photo provided by the interviewed unit (the same below)
This Danish guy has lived in Shanghai for 9 years and can speak fluent Mandarin. He said that last year, the Chinese agent of TŪTURU cooperated with a Fortune 500 company to build a new digital factory and management team, and through a joint venture (including industrial fund shareholding), provided digital supply chain management for three projects including Manuka honey, honey mask, and pet food.
It is understood that in 1997, PETER MOLAN, a biochemistry professor at the University of Waikato in New Zealand, discovered the active antibacterial substance UMF (Uni-Meat Element ) in Manuka honey, which is not affected by light, high temperature, digestive enzymes and other external factors, and maintains a high degree of stability in antibacterial and antioxidant functions. Manuka honey promotes wound healing and strengthens the health care function of human immunity, which has gradually gained popularity. In the 21st century, this research has made a deeper breakthrough. New Zealand TŪTURU Manuka Honey inherits and strengthens all the excellent qualities of Manuka Honey, and performs extremely well in gastrointestinal conditioning, so it has the first-class quality of a national treasure.
Photo caption: New Zealand Ambassador to China Enlai Fu (center) came to the exhibition hall to visit the staff of Manuka honey and other major New Zealand brands
Shi Lei introduced that the new products displayed at the CIIE include skin care, children’s series, throat lozenges, etc. Among them, a new Manuka honey product launched for female consumers can play a good role in relieving women’s menstrual pain and enhancing the body’s resistance.
The Waitakaruru Honey Factory, the exclusive factory of New Zealand TŪTURU Manuka Honey, has a natural environment that is like a “paradise on earth”. “We use helicopters or manual hiking to enter the Manuka flowers, and even go into the primeval forest to race against time to collect honey during the flowering period.” said the brand manager of TŪTURU.
Picture: TŪTURU Manuka Honey has launched a number of new products
At present, TŪTURU Manuka Honey has opened its first offline store in Shanghai Isetan, and customers come to buy products in an endless stream. However, online sales account for a larger proportion. During the “Double 11 ” period, TŪTURU Manuka Honey will increase sales efforts and increase discounts to attract more consumers to place orders.
TŪTURU also worked with SAP, Europe’s largest technology company and global strategic partner, to build a digital smart farm, digitally monitor the international operations of the big health industry throughout the entire process, provide shared B2B-SCM services to 2,900 exhibitors, cultivate industry hidden champions, and realize 365-day digitalization of big health diagnosis.
